Spotlighting Vector: How Joshua Perk Is Rewriting the GTM Playbook

In this episode of 8Spotlight, we sit down with Joshua Perk, Founder & CEO of Vector, the company transforming how revenue teams understand buyer intent. Joshua shares how Vector evolved from early product-market fit challenges into a breakout GTM platform: launching SiteID and OffsiteID to uncover contact-level buying signals before prospects ever reach your website. We talk candidly about rebuilding focus, navigating retention, raising conviction capital, and why the future of go-to-market belongs to Contact-Based Marketing, not accounts or guesswork.